‘Strength in Numbers’ Campaign to Map the Women in STEM Landscape in Canada

‘Strength in Numbers’ Campaign to Map the Women in STEM Landscape in Canada


Outreach efforts encouraging women and girls to consider careers in technology will start to gain critical mass, thanks to TechGirls Canada (TGC). TGC is on a new mission to expand, enhance, and coordinate the reach an impact of Canadian STEM organizations’ programs.

TechGirls Canada is focused on building community and amplifying ideas around women’s leadership in technology through outreach and partnerships, promoting the education and empowerment of women in the field.

The organization’s first national project, the Strength in Numbers campaign, is looking to put Canadian organizations supporting women in STEM on the map—literally—by connecting the dots coast-to-coast to bring more visibility to women in tech-related fields.

In partnership with Technovation, a Silicon Valley-based global technology literacy program for girls; and Canadian Women in Technology, a national volunteer organization that encourages young women to consider a career in technology, Strength In Numbers is mapping critical STEM-focused organizations via crowdsourced submissions on the TechGirls website.

Each submission gets pinned to a map on the site, creating a profile that allows users to browse organizations by geographical region, and highlighting key clusters across the country to visually map key data.

The idea behind the campaign came from TGC co-founder Saadia Muzaffar: After searching for tech companies and organizations to partner with in various Canadian cities, she found it was a frustratingly manual process.

“The sheer number of organizations working to make a positive change in women’s representation in STEM fields is astounding, but they’re not always easy to find,” she says. “There’s a need to create a centralized repository for information, and highlight the fantastic work these groups are doing—that’s what Strength in Numbers will do.”

The campaign will help recognize the scope and scale of organizations across Canada, making it the first campaign of its kind to quantify the growing movement to empower women in STEM. By mapping all stakeholders, it will help build critical connections for support, resources, funding, research, and best practices knowledge-sharing through partnerships with pubic, private, and non-profit institutions.

Says Muzaffar: “TechGirls Canada’s mandate is to provide national leadership and community to these non-profit and industry groups, to find the most effective ways of mobilizing outreach and support that will be critical in getting more women into STEM careers.”

As it stands, that there’s a gap between women and their male counterparts in the information communications & technology fields in Canada—only 25% of the work force is female. It’s a statistic that virtually hasn’t changed in the last decade.

By 2020, an estimated 40% of newly created Canadian jobs will land in the skilled trades and technology industries. It’s a critical time to encourage girls and women to pursue careers in STEM fields in order to change the ratio.

To list an organization with Strength in Numbers, visit TechGirls.ca.

Saadia Muzaffar, Co-Founder of TechGirls Canada, co-founder of Revvly
TechGirls Canada co-founder Saadia Muzaffar. Photo/TechGirlsCanada. For a high resolution version, contact Saira Muzaffar: saira@techgirls.ca

About TechGirls Canada

TechGirls Canada is a national organization bringing empowerment through visibility to women in technology, and inspiring future leaders. It fosters a thriving community of women in STEM fields, building connections and providing opportunities for them to get ahead in their careers.

Founded in 2011, TechGirls Canada is a coast-to-coast network of people and organizations who are looking to change the ratio, bringing the tech community together through key partnerships and the amplification of ideas to promote the education and empowerment of women in STEM.

To see the latest news, visit TechGirls.ca or follow us on Twitter: @TechGirlsCan.